Trade Associations

Whether you’re facing declining membership numbers, planning to launch a new service, or need to strengthen your brand identity, here’s what JAM Marketing brings to your marketing challenge:

  1. Experience in the trade association market means minimal start-up time.  You’re busy serving your members.  You don’t have time to explain to a marketing firm what you do and how trade associations work. As president of JAM Marketing, Judy Michaelson brings to your project her 9 years of experience in working with trade associations.  We can hit the ground running on your marketing project.  
  2. Flexibility of resources.  With JAM Marketing, you don’t pay for more than you need.  Although JAM Marketing is a sole proprietorship, that doesn’t mean Judy always works alone.  As needed, we pull in partners to assist in areas such as graphic design, public relations, event management, and market research.  Each of our partners also has experience working with trade associations.  You get the expertise and resources you need without the overhead associated with a traditional agency.
  3. Proven track record.  JAM Marketing’s client list includes major statewide and national trade associations including the American Library Association, The Ohio Manufacturers’ Association, the Ohio Association of Broadcasters and the Ohio Restaurant Association. Many of these clients have done multiple projects with JAM Marketing.  To learn more about why clients selected JAM Marketing, please contact us and ask for our Reference List.


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