Today’s libraries are more aware than ever of the need to market their services.  Here’s what JAM Marketing brings to your marketing challenge:

  1. Experience in the library market means minimal start-up time.  You’re busy managing your library.  You don’t have time to explain to a marketing firm what you do and the challenges you face. As president of JAM Marketing, Judy Michaelson brings to your project her library degree, her more than 13 years of public library experience, and her 20+ years as a marketing professional, including 8 years as Director of Marketing Communications for OCLC. Since starting JAM Marketing in 1999, Judy has provided marketing assistance to libraries and numerous organizations in the library industry, including Worthington Libraries, OPLIN, OCLC Western Service Center, Michigan Library Consortium, SOLINET, American Library Association, Barnes&,, and Polaris Library Systems. We can hit the ground running on your marketing project.  
  2. Flexibility of resources.  With JAM Marketing, you don’t pay for more than you need.  Although JAM Marketing is a sole proprietorship, that doesn’t mean Judy always works alone.  As needed, we pull in partners to assist in areas such as graphic design, public relations, event management, and market research.  Each of our partners also has experience working with libraries.  You get the expertise and resources you need without the overhead associated with a traditional agency.
  3. Proven track record.  JAM Marketing’s client list includes libraries, library consortia and networks, and some of the largest companies in the library industry.  Many of these clients have done multiple projects with JAM Marketing.  To learn more about why clients selected JAM Marketing, please contact us and ask for our Reference List.


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