Library Vendors

Whether you’ve been selling to libraries for years, or you’re trying to break into the library market, here’s what JAM Marketing brings to your marketing challenge:

  1. Experience in the library market means minimal start-up time.  You’re busy selling your product.  You don’t have time to explain to a marketing firm what you do and how the library market thinks. As president of JAM Marketing, Judy Michaelson brings to your project her library degree, her more than 13 years of public library experience, and her 20+ years as a marketing professional, including 8 years as Director of Marketing Communications for OCLC. Since starting JAM Marketing in 1999, Judy has provided marketing assistance to numerous companies in the library industry, including Barnes&,, Polaris Library Systems, Information Access Company (now part of the Gale Group), Elsevier Science, ebrary, Greenwood Electronic Media, and OCLC.  We can hit the ground running on your marketing project and accelerate your public relations program through our relationships with industry association leaders and influential members of the library press.
  2. Flexibility of resources.  With JAM Marketing, you don’t pay for more than you need.  Although JAM Marketing is a sole proprietorship, that doesn’t mean Judy always works alone.  As needed, we pull in partners to assist in areas such as graphic design, public relations, event management, and market research.  Each of our partners also has experience working with vendors who market to libraries.  You get the expertise and resources you need without the overhead associated with a traditional agency.
  3. Proven track record.  JAM Marketing’s client list includes some of the largest companies in the library industry.  Many of these clients have done multiple projects with JAM Marketing.  To learn more about why clients selected JAM Marketing, please contact us and ask for our Reference List.


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