Advanced Target Marketing

Sure, you can get lists of libraries. But how do you find those in your sales “sweet spot?” JAM Marketing can help you profile your ideal customers and find more libraries like them.

Here’s how it works. We take a list of your best library customers and analyze them using a national database, looking for statistical patterns. Based on this analysis, we select 3-5 segmentation criteria to establish a meaningful profile of your ideal customer. The profile is then matched against the database to identify those libraries that most closely match the segmentation criteria and are therefore your best prospects.

Contact us for more details on how we can help you find the right libraries and right contacts at those libraries to accelerate your sales.



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