Product Concept and Development
Product Launch Strategy and Campaigns
Market/Customer Research
Competitor Research
Communication Audits
Communication Plans
Marketing Plans
• Branding
• Positioning and re-positioning
• Product naming
Marketing Kits
Marketing Communication Programs
JAM Marketing can plan and implement your entire integrated marketing communication program.
• Advertising
• Trade Shows
• Collateral
• Direct Mail and E-Communication
• Web Site Marketing Strategy and Design
• Public Relations/Media Relations
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News releases
— Article placement
— Special event planning
— Extensive contacts and relationships in the library media
— PR partner for Ohio and national media relations
